Explore how leading pharmaceutical brands are applying behavioral science to build stronger connections, improve patient adherence, and maximize impact.
What You’ll Learn in Part 2:
- Why overstimulation hinders patient decision-making—and how to avoid it.
- How the Optimal Stimulation Level Theory can improve patient adherence and drive trial.
- What segmentation and cohort analysis reveal about behavior-driven messaging strategies.
- How top brands increased loyalty, purchase frequency, and sales using behavioral science.
For years, marketers have relied on traditional approaches and secondary research. But formulaic strategies fail to capture the real patient experience. Primary behavioral research combined with decision-science frameworks offers a more effective way to engage patients and influence behavior at key moments in their journey.
