In this episode we reveal the behavioral science and strategy behind Response Media’s award winning work for Xiidra. This prescription brand achieved double-digit prescription lifts and 2X patient persistence through data-driven empathy.

MEET THE HOST

DR. ALVIN
GLAY

Let’s co-create the next win, fueled by shared learning.

let’s talk

FOOD FOR THOUGHT

Do This Not That: 5 Ways to Use AI in Your Marketing

Response Media Launches First-Ever Carbon Neutral Email Service

Thinking Beyond A/B Testing

Form Optimization & Improving the Value of CRM Programs

Who’s Most Impacted by Eliminating Third-Party Identifiers

Multi-Channel CRM & Integrating Conversational SMS with Email

How We Turned Human Behavior Into Award-Winning Healthcare Marketing

MEET THE HOST

Let’s co-create the next win, fueled by shared learning.

Solutions

Focus

Insights

About us

Solutions

Focus

About us

FOOD FOR THOUGHT

Do This Not That: 5 Ways to Use AI in Your Marketing

Response Media Launches First-Ever Carbon Neutral Email Service

Thinking Beyond A/B Testing

Form Optimization & Improving the Value of CRM Programs

Who’s Most Impacted by Eliminating Third-Party Identifiers

Multi-Channel CRM & Integrating Conversational SMS with Email

How We Turned Human Behavior Into Award-Winning Healthcare Marketing

MEET THE HOST

Let’s co-create the next win, fueled by shared learning.

Solutions

Focus

Work

Insights

About Us

Let’s co-create the next win, fueled by shared learning.