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Balancing Consumer Privacy and Personalization
Over the past 15+ years, I’ve helped brands navigate the complexities of zero and first-party data collection. I’ve seen firsthand how challenging it can be to strike a balance between effective data collection and use while respecting consumer privacy. The big question is: How can brands get to know their consumers without crossing the line into being invasive?
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Skills gained, value earned, and the future impact of involvement
Google's pivot prompts a renewed focus on diverse data-led strategies
Allocate resources more effectively to maximize marketing spend
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