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Spending Across the Generations Part 3: How Gen Xers Shop

Continuing our series as we look at nuances of generational trend shifts

The process of understanding shoppers is a critical one. Knowledge about who is shopping, what is important to them, and how they buy is of enormous value. To help, we created the Spending Across the Generations series to help marketers take advantage of current opportunities. This post discusses the spending habits of Gen Xers.

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Unlock the power of digital marketing in the modern era. Discover the latest trends and strategies driving the insights of Response Media. Filter through our experience to find answers and raise the standards of CX.

Spending Across the Generations Part 2: How Millennials Shop

A second part to our series looking at generational and market divides

Spending Across the Generations Part 1: How Gen Zers Shop

Launching our new mini series to analyze the spending habits of each generation

Five Best Practices for Holiday Emails

This wonderful time of year is a unique opportunity to connect with your customers

How to Optimize Retail Email Frequency

Answering this most critical, top-of-mind question for retail marketers

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