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The Truth about Cancel Culture

How your brand can avoid the pitfalls of a trend that's here to stay

The word “cancel” is derived from Latin, meaning to “cross out something written” by marking it with crossed lines. Since that time, cancel has more widely become “to make void; revoke; annul”. In the past few years, however, the word cancel has taken on a new life of its own in reference to popular culture, brands and politics: Cancel Culture.

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Unlock the power of digital marketing in the modern era. Discover the latest trends and strategies driving the insights of Response Media. Filter through our experience to find answers and raise the standards of CX.

Integrating Your Email Strategy with Mobile

The most successful campaigns personalize communications to be relevant

25 Stats that Prove Why Brands Should Use Email

A compilation of stats from recent studies giving confidence to state of email marketing

Spending Across the Generations Part 3: How Gen Xers Shop

Continuing our series as we look at nuances of generational trend shifts

Spending Across the Generations Part 2: How Millennials Shop

A second part to our series looking at generational and market divides

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