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How to Maintain a Cohesive Brand Voice on Social Platforms
Lots of effort and money is spent on what to say on social media, but not nearly as much on how to say it. Brand voice is an essential element, regardless of whether a brand is B2B, B2C, or DTC. Ideally, companies build their brand voice on social platforms to distinguish themselves from other similar brands.
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Utilizing consumer data is crucial for understanding and influencing consumer decisions
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