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Why You Need a Customer Advocacy Program for Your Brand
Customer advocacy programs are popping up within CPG brands all around the globe, and for good reason. Customer advocacy prioritizes customer relationships over traditional marketing techniques, which can be seen as out of touch with customer values. Gone are the days when a brand could rely exclusively on traditional customer satisfaction research.
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Unlock the power of digital marketing in the modern era. Discover the latest trends and strategies driving the insights of Response Media. Filter through our experience to find answers and raise the standards of CX.
Understanding Gen Z shoppers is vital to brands for today, not just for the future
What brands post on social says just as much, if not more, than other elements of the marketing mix
Financial uncertainty on the horizon gives way to credit unions on the rise
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