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Why Accessibility Matters in Email Marketing Development
In addition to considering timing, deliverability, and inbox placement, it is crucial to evaluate how accessible our content is. By considering subscribers with visual, cognitive, physical, or neurological disabilities, you can be sure your content is received well by as many recipients as possible. With 15% of the global population reporting some kind of disability, it is ethically questionable and economically dangerous to leave these consumers behind.
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Responding to crisis with compassion, authenticity, and empathy
Strategies to ensure your brand shows up prominently in search engine results
Why it’s helpful to reassess goals and techniques when the market environment changes drastically
Digital marketing is constantly evolving, and keeping up with the latest trends and strategies is essential for staying ahead of the competition.
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