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How to Write Effective, Compelling CPG Email Copy
By now, no one is questioning the value of an email marketing program. It builds and sustains brands by making and keeping loyal consumers to drive trial, sales, and household penetration. What we have seen questioned is how to go about writing effective email copy for CPG.
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Keeping these considerations in mind will help ensure email content is accessible to more recipients
Striking a balanced approach to growth and engagement through segmentation
Responding to crisis with compassion, authenticity, and empathy
Digital marketing is constantly evolving, and keeping up with the latest trends and strategies is essential for staying ahead of the competition.
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