Elevating Acquisition Strategies with Precision CRM Integration
Since its inception, Sartori® has been synonymous with premium parmesan cheese, but it wasn’t until 1982 that the company truly began to focus on producing world-class parmesan and other hard Italian varieties of cheese. Fast forward to today, Sartori® stands proudly as a consistent recipient of prestigious awards for its parmesan cheese. With over four generations of dedication to crafting artisan cheese using the finest milk from local Wisconsin farms, Sartori® continues to innovate and excel in its industry.
Challenges : Solutions
Despite its rich history and reputation for excellence, Sartori® faced the challenge of determining which advertising creative would yield the highest conversions. With the goal of optimizing their acquisition strategy, Sartori® needed to identify the most effective approaches to attract and acquire subscribers while maintaining cost efficiency.
To address this challenge, Sartori® devised a comprehensive testing strategy to evaluate various advertising creatives. Leveraging targeted digital media alongside a captivating sweepstakes, they aimed to efficiently attract and acquire subscribers while controlling costs. Moreover, they built a robust CRM integration program designed to engage and nurture subscribers through personalized email communications, thereby enhancing loyalty and driving engagement.
The Results
Acquisition Success: Within the first three months of implementing their CRM integration strategy, Sartori® achieved an impressive 95,000 acquisitions. This significant milestone underscored the effectiveness of their targeted approach in attracting new customers to their brand.
Cost Efficiency: With a remarkably low $1.59 eCPA (effective cost per acquisition), Sartori® demonstrated their ability to achieve outstanding results while maintaining cost efficiency. This metric highlighted the success of their strategy in optimizing ad spend and maximizing ROI.
Engagement Enhancement: Sartori® saw a remarkable 26% average onboarding click-through rate, indicating the effectiveness of their personalized email communications in driving subscriber engagement. By delivering relevant content tailored to individual preferences, Sartori® successfully nurtured relationships with their audience, fostering greater brand loyalty and retention.
