Digital Identity, Made Simple
In the dynamic landscape of digital security, Onfido took on the challenge of not only ensuring robust identity verification but also revolutionizing the way businesses acquire and engage with new customers. Our journey commenced with a thorough understanding of the identity verification landscape and led to strategic initiatives that redefined digital authentication.
Challenges : Solutions
In an era where digital identity is increasingly critical, the challenge was to streamline identity verification processes while simultaneously reducing acquisition costs and driving substantial new customer acquisition. The aim was to elevate website traffic and engagement metrics, thereby fortifying Onfido’s position as a leader in digital authentication.
Onfido embarked on a multifaceted approach, beginning with rectifying Google Ad conversion tagging to ensure accurate tracking of campaign performance. Additionally, strategic optimization of LinkedIn advertising efforts was employed to target key decision-makers effectively. By aligning these efforts with the overarching marketing objectives, Onfido significantly enhanced acquisition efficiency and amplified website traffic and engagement metrics.
Results
84% Surge in Leads: Onfido’s strategic initiatives led to a substantial increase in leads, indicating heightened interest and engagement among prospective customers.
54% Reduction in Cost Per Lead: By optimizing advertising efforts and streamlining conversion tracking, Onfido achieved remarkable cost savings, enhancing the overall efficiency of its acquisition strategy.
20% Improvement in Efficiency via Google Ads and LinkedIn: Strategic optimization of Google Ads and LinkedIn advertising not only amplified reach but also improved the effectiveness of customer acquisition efforts.
Additional Results
30% Boost in Website Traffic:
Onfido’s targeted initiatives resulted in a significant increase in website traffic, indicating enhanced visibility and interest in the company’s digital authentication solutions.
25% Rise in Engagement Metrics:
The surge in engagement metrics reflects heightened interest and interaction with Onfido’s digital authentication offerings, indicating improved customer acquisition and retention.
40% Increase in Brand Recognition:
Through targeted advertising and strategic optimization, Onfido bolstered brand recognition, solidifying its position as a trusted leader in digital authentication.
