Transforming Prospects into Profits

Established in 2010, Microf emerged to address the escalating demand for flexible solutions in residential heating and cooling system replacements. With a commitment to providing affordable monthly payment options, Microf embarked on a mission to fulfill the diverse heating and cooling needs of every consumer.

Challenges Faced : Solution Reached

Microf, a leader in supporting contractor growth, provides financing and leasing solutions for residential heating and cooling system replacements. With a commitment to providing affordable monthly payment options, they sought to find more leads, but needed to simultaneously slash costs and enhance lead quality. The imperative to secure new credit applications propelled Microf to seek solutions to fortify their financial stability.

Response Media understood Microf’s predicament and knew that sourcing leads for credit applications online was a complicated endeavor. Rather than just drive volume and hope for success, we knew vetting and qualifying leads was critical. Our Verde System, which was designed as a flexible system to drive efficient, reliable customer acquisition that’s verified and validated from the start was introduced and adopted. Through targeted digital campaigns and personalized email outreach, Response Media streamlined Microf’s lead acquisition process. Every lead delivered to Microf’s sales team was meticulously primed for conversion thanks to Verde, ensuring greater efficiency and continuous refinement that delivered prospects of superior quality at a faster pace.