Acquiring Quality Panels in a Fast-Changing Landscape
In the dynamic landscape of market research, Ipsos faced the formidable challenge of acquiring millions of hyper-targeted consumer panelists. Amidst a digital space teeming with competitors and evolving consumer behaviors, Ipsos sought a solution that would not only maintain panel quality but also optimize acquisition costs. Enter Response Media, equipped with innovative strategies to navigate these complexities.
Challenges : Solutions
Ipsos is a global leader in market research, delivering reliable information and understanding of society, markets and people through their survey panels. Amidst growing digital-based research competitors and evolving consumer behaviors, it was increasingly difficult for Ipsos to stand out and capture desired audience segments. Moreover, Ipsos needed to adapt to the ever-changing goals and targets of clients, necessitating agility and flexibility in their recruitment approach. Balancing panel quality with cost efficiency posed yet another hurdle, requiring a new solution to enhance acquisition while minimizing expenses.
Response Media embarked on a collaborative journey with Ipsos, leveraging data-led models to identify over 30 specific target audience segments. Audience insights formed the foundation for agile, multi-tactic acquisition programs tailored to Ipsos’s recruitment objectives. By harnessing best-in-class media optimization techniques and advanced modeling practices, we optimized Ipsos’s digital acquisition media, ensuring maximum efficiency and performance.
Results
162% Increase in Panel Composition and Quality: Through targeted acquisition strategies, Ipsos witnessed substantial enhancements in panel composition and quality, ensuring the integrity of their research insights.
63% Reduction in Cost per Interview: Our optimization efforts led to a significant reduction in acquisition costs, enabling Ipsos to achieve their objectives more cost-effectively.
25%+ Increase in Panelist Recruitment Volume: By deploying agile, multi-tactic acquisition programs, Ipsos experienced a substantial boost in panelist recruitment volume, expanding their reach and diversifying their panelist base.
“Our panel recruitment is tough, requiring enormous agility. Response Media’s best-in-class media optimization and modeling practices provide us with the security and performance we need in our digital acquisition media.”
Jim Legg, Vice President of Ipsos SMX
