Join our panel of industry experts to discuss the critical role of digital marketing and first-party data in connecting with the growing Gen Z parent market. Through expert insights and real‑world examples, attendees will learn:

• The unique characteristics and preferences of this key demographic
• Effective strategies for engaging with them through digital channels
• How first-party data can be leveraged to better understand and personalize the Gen Z parent experience

By attending this webinar, participants will gain a deeper understanding of the Gen Z parent mindset and the tools and tactics needed to maximize your brand’s trial and loyalty in this increasingly important demographic.