Retail media has exploded as data privacy measures mount and shoppers’ expectations for hyper personalized content increase. Retail Media Network ad spend will grow from 13% of digital ad spend in 2023 to 21.8% by 2027, per Insider Insights projection.

The proliferation of networks and a lack of clarity around metrics and ROI mean that navigating retail media can be a struggle. The way forward for brands is to build outstanding customer experiences and effectively engage shoppers through retail media networks.

After attending the webinar you’ll…

• Discover key insights on driving sales and growth in the evolving U.S. omnichannel retail environment.
• Gain a deeper understanding of evolving consumer behaviors and retail media, which is crucial for adapting marketing strategies effectively.
• Learn insights into forward-looking strategies that brands can adopt to remain competitive and relevant.

Join us as we delve into the dynamic evolution of retail media networks and explore strategic approaches to retail media on how brands can deliver more shopper-centric engagement, leading to increased sales.