Email marketing is a great way to reach Gen Z, as they are still relatively active email users. In fact, 81% of Gen Z consumers check their email at least once daily, and 60% frequently read emails from brands. Email marketing can promote your products or services, build customer relationships, and drive sales. In this article, we’ll explore the powerful potential of email marketing to captivate and retain Gen Z, providing valuable insights and actionable strategies.

To effectively engage Gen Z, it is crucial to understand their digital landscape. This tech-savvy generation has grown up with smartphones and constant connectivity. While they are active on social media platforms, email continues to be an integral communication medium. Gen Z relies on email for personal and professional interactions, making it an ideal channel for marketers to establish meaningful connections.

Here are tips for using email marketing to create loyalty with Gen Z:

Personalization is Paramount.

With their preference for tailored experiences, generic email blasts won’t cut it. 72% of Gen Z consumers expect brands to personalize their experiences. Utilize customer relationship management (CRM) tools to gather relevant data about Gen Z customers, such as their preferences, purchasing habits, and interests. Go beyond simply using their names in the subject line and body of the email to leverage deeper data to send highly targeted and personalized emails, addressing their specific needs and desires.

Craft Engaging Content

Like all of us, Gen Z craves authentic and engaging content that adds value. When creating email campaigns, craft compelling subject lines that spark curiosity and urgency. Be concise, direct, and ensure your email content aligns with their interests and aspirations. 80% of Gen Z consumers are more likely to remember a brand if it uses visually appealing content. Consider incorporating multimedia elements, such as images and videos, but be sure to use high-quality images and videos.

Offer Exclusives and Discounts

Most consumers are willing to provide their email addresses (85%), gender (70%), and name (60%) in exchange for discounts. Gen Z consumers are always looking for a good deal. Gen Z shoppers are about twice as likely to use free gift promotions compared to Baby Boomers. so offer them exclusive content and discounts in your emails. This will make them feel special and encourage them to open your emails more often.

Make Sure it’s Mobile

While it’s always a smart idea to keep your emails short and sweet, given the short attention span of Gen Z and the high use of mobile, it is even more important to keep your emails short and sweet. Gen Z consumers are 2x more likely to shop on mobile devices than Millennials. Aim for emails that are no more than two or three paragraphs in length, and use a clear and concise layout.

Leverage Feedback and Analytics

To fine-tune your email marketing strategies and optimize engagement, utilize analytics and feedback. Monitor open rates, click-through rates, and conversion rates to gain insights into the effectiveness of your campaigns. As 73% of marketers who ask for feedback on their email campaigns see an improvement in results, actively seek input from Gen Z customers through surveys or polls embedded in your emails. A data-driven approach to generate zero-party (or declared data) creates a feedback look to help continuously improve and adapt your email strategy and build greater loyalty with Gen Z.60% of Gen Z consumers are happy to be associated with their brand of choice, so email marketing holds incredible potential for creating loyalty and fostering strong connections with Gen Z. By understanding their digital landscape, embracing personalization, crafting engaging content, and using analytics and feedback, marketers can harness the power of email to build loyalty with Gen Z. As this influential demographic continues to shape the future of consumer behavior, brands need to adapt their strategies and embrace the opportunities presented by email marketing.