Response Management ServiceTM Streamlines Online Acquisition Process for Advertisers
Response Media, the leading interactive agency in performance-based marketing, has announced the launch of Response Management ServiceTM (RMS), a new proprietary service that monitors and streamlines the data management processes for advertisers’ online acquisition campaigns.
RMS acts as a data management hub between an advertiser and multiple online media partners running acquisition-based advertising such as a consumer sweepstakes, sampling, or coupon campaigns. With RMS, consumer data is securely transferred from each media partner to the advertiser, at any frequency in any format, to any destination, simultaneously. RMS provides advertisers a unique Acquisition Dashboard for continuous real-time reporting on consumer acquisition data and performance metrics. RMS also continually monitors advertisers’ servers, and by delivering leads based on server availability eliminates time and costs associated with outages. By streamlining and automating the data management process, RMS can increase online acquisition efficiency by up to 40 percent.
“By centralizing the management, reporting and optimization process, RMS offers advertisers an unmatched level of insight and control of the acquisition process,” said Keith Perlstein, chief technology officer at Response Media. “Through RMS, Response Media can deliver our clients significant improvements in campaign optimization, greater results, and a higher ROI.”
When implemented for a customer acquisition campaign, RMS offers numerous benefits to advertisers including:
• All consumer data is pre-screened and validated against an advertiser’s custom business rules—before it enters the acquisition process—increasing overall acquisition quality while reducing fraud, privacy violations, and associated marketing costs.
• With real-time validation and response to consumer registration data, delays caused by batch processing are eliminated, resulting in real-time communications at the initial point of consumer interest.
• Auto-response tools such as Welcome and Confirmation emails can be dynamically customized and delivered at the time of acquisition, maximizing message relevance and effectiveness crucial to successful CRM efforts.
• Consumer data losses caused by website unavailability or data transfer failures are eliminated, ensuring consumers are always responded in a timely manner.
• Since the RMS system is based on technology that is already integrated into most partner site/network systems, the turnaround time for campaign launches can be reduced by 50 percent.
About Response Media
Response Media is a leading national provider of interactive marketing and media services to clients within the consumer packaged goods, retail, travel, tourism, B2B, and financial industries. Headquartered in Atlanta, GA, the agency provides online media and marketing solutions to the world's leading companies, including Procter & Gamble, Nestle’, Disney, Cox Enterprises and ConAgra Foods, Inc.