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Deliver highly engaged consumers who will discuss P&G products in their social networks, generate product trial and build WOM buzz.
• Target audience = Women, 18+, children in household.
Response Media researched and selected key highly-targeted sites and contextually-relevant sites for our client Vocalpoint to meet volume and low CPA goals for this best practice model for advocacy and viral marketing.
• Exceeded by 30% the goal to increase unduplicated records for VocalPoint consumer database.
• 66% of all consumers added actively engaged with
the brand.
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