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Generate 900,000 registrations for a leading CPG feminine products online community for girl’s seeking information related to feminine care in a safe, entertaining environment. Program ran 12 months.
Response Media leveraged teen girl behavioral sites, traditional value based sampling sites and paid key word search to reach the target audience. A multi-brand sampling offer stimulated trial for key feminine products, driving visits, engagement, and sales.
Exceeded all the campaign objectives in record time and under budget:
• Over 1 MM new registrations.
• All samples were delivered in 7 months.
Response Media continues to develop innovative programs to grow a core community of members that actively engages with each other and the brands’ signature feminine care products.
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