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Blowing Up Your Dormant Database
September 1, 2011
The science of targeted reactivation is pretty simple in its definition: waking up the seemingly dormant connections you already have in order to make them more frequent purchasers or reigniting their interest and "passion" for your product or service ....
Read the rest at
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=156305
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