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Case Studies:  Microsoft

Delivering Live Meeting Converts via Targeted Email
Challenge:
Identify and message highly targeted prospects with a free Live Meeting email trial offer, and convert prospects to subscribers.
Solution:
• Response Media leveraged email, web media and search to reach elusive, influential professionals in specific industries.

.• Tested over 60 placements and established benchmark for most cost effective optimization and conversion tactics.

Results:
• Doubled response rates. Cut cost of conversion by 50%.
    
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