|
|
Execute balanced online media campaign that maximizes target audience reach and generates cost effective registrations for the AllYourRooms.com program.
• Response Media identified and segmented AYR registrants based on self-reported brand consumption patterns.
• Response Media employed innovative content partnerships and a branded Instant Messenger to engage Loyal Users, Switchers and Users of Competitive Brands with offers and information relevant to each segment.
• Acquired over 500,000 Branded Instant Message users and millions of permissioned consumers.
• Campaign exceeded targeted results by 55%.
|
|
Download Case Study
|
|
|